WordPress has default settings for site information such as the title, tagline and admin email address. Render makes it easy to display these option values anywhere on your site.

It is useful to use these shortcodes for displaying information such as the site title and tagline because if the information is ever changed by updating the main settings, every occurrence of the shortcode will automatically be updated as well. So if you decide to add your site title to your sidebar, your tagline to the end of each blog post and your admin email to your contact page, all of these will constantly be up to date with your site’s main settings.